Most Journalists Expect Their Print Pubs to Eventually Fold
Well, this is grim.
Journalists appear to be reaching an equilibrium of sorts between print and digital media – an “equilibrium of sorts” because it appears the scales are tipped heavily in favor of going digital. According to a recent report by Oriella PR Network, journalists see their offline publications as risky endeavors in the current economy, with over half of those surveyed predicting the demise of their print, publication or TV media sometime in the future.
According to the Oriella Digital Journalism Report, journalists’ attitudes towards the current state of the media is rather bleak. In addition to over half of them predicting the downfall of their offline publications, one quarter believes that media in general, whether on- or off-line, will shrink significantly.
I don't have any more answers on this than anyone else. I don't see online ad revenues coming anywhere close to print revenues anytime soon, and it's just a matter of time before print operations price themselves out of the market. Fingers cross for an ad spending resurgence.
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